Moxi Blu is a fashion-now cross contemporary swim brand for every-body everywhere. It was inspired by the idea that no matter your size or shape, you deserve the trends and looks that those size 2 girls out there are offered.
The collections are designed with a huge team including design, technical and print designers. We design one to two collections a year, often inspired by our favorite muses and forecasted trends. Once we know our themes, we work on the style and prints that fit. Often, this means lots of sketches and shopping for inspiration (this year we came back from Coachella with so much cali inspo!)
Once we have hammered out the styles and prints, the creative director signs off on the final collection. From there, we start the fit process. Every style is fit on a size 18 Model and we engineer each detail and style line to create the most flattering look, while making sure each style supports the body and is comfortable. The whole process, from beginning to end, can take as long as 5 months to perfect!
Long term, we hope to make Moxi Blu a household name for on-trend, affordable plus size swimwear. We want our Moxi Girls everywhere to rock their suits with confidence and not have to spend a fortune on quality fashion.
We are proud to have had Barbara Ferreira as our collection model and have been featured by The Curvy Fashionista and plus size icon Jessica Kane. Look out for the latest news about Moxi Blu on our Diary page and social media accounts and don’t forget to #showusyorumoxi!